More than 170 stores in South Africa
32 International Stores
1 x in Kenya
1 x in Malta
7 x in Cyprus
2 x in Botswana
2 x in Dubai
2 x in Mauritius
2 x in Saudi Arabia
2 x in Swaziland
2 x in Zambia
3 x in Egypt
Taking the plunge and opening your own business can be daunting, if you’re sailing solo. But if you join Ocean Basket you get a streamlined franchise system that we have perfected over more than 20 years of operation; you benefit from our comprehensive support structures and our well-established brand name; and, most importantly, you become family. So why navigate the entrepreneurial seas alone when you can team-up with a partner who really knows the ropes, and is passionate about your success.
We are South Africa’s most recognised Seafood Restaurant chain, with more than 60% local market share, and we are the 6th largest seafood casual dining chain in the World. We are committed to your ongoing success, enabled by a simple operating model, a focus on delicious and affordable seafood, and being responsive to consumer needs.
Our very first store was opened by brothers Fats and George Lazarides, who are both still active owners of the company. Our secret ingredient is our people – the family that has created and defined this incredible brand and when you join us you become part of that global family.
We love our brand and want to help you make your store a resounding success. We achieve this through ongoing training and by providing you with a sturdy lifeline - your Business Advisor. Each store has an allocated Business Adviser who assists in the opening and ongoing operations of the store. Your BA offers you expert guidance on all the operational and financial aspects of running your store. They also ensure that the brand integrity is maintained across all franchise outlets, thereby protecting all our franchisees and the brand.
Our love of seafood means we always do a little bit extra to find the right suppliers and prices for you. To maintain consistent value and product integrity across our stores, we have centralised all buying and distribution. The Wholesale Division negotiates bulk purchases at competitive prices and ensures a consistent supply of quality products.
We believe in getting our marketing just right and letting people know what we are really about. You benefit from a focused yearly marketing strategy which is constantly being refined based on new trends, and franchisee and consumer feedback. When it comes to getting the word out there Ocean Basket is the largest spending brand, in South Africa, in its category.
South Africans know us and trust our simple and delicious seafood offering, as well as our affordable prices. We believe in sharing and creating a sense of family. We do everything with a playful spirit and embrace our Mediterranean passion for life, which our customers love and enjoy.
We love seafood so much that we refuse to dilute our menu offering, we serve nothing but the very best seafood and we are the only strictly seafood chain of our size in South Africa. The basic philosophy behind the brand is simple: Remove all the luxurious frills normally associated with seafood (which add costs to the running of the business) and offer a superb product, backed by exceptional service, served piping hot in a pan.
More than 170 stores in South Africa
1995 Fats and George opened the first store in Pretoria
1997 The first store opened in the Western Cape
1998 We ran our first successful TV Ad
2001 The first store opened in Kwa-Zulu Natal
2002 Ocean Basket opens in Zambia
2006 We introduced our sushi menu
2008 Ocean Basket opens in Cyprus
2010 Ocean Basket opens in Lesotho
2011 Ocean Basket opens in Mauritius and Dubai
2012 Ocean Basket opens in Swaziland and Nigeria
Ocean Basket opens in Botswana and Namibia
Ocean Basket becomes the largest sushi outlet in South Africa
2014 Ocean Basket opens in Kenya and Greece
2015 Ocean Basket opens Malta, Egypt, Saudi Arabia and Sweden